@lashai_howard

LaShai is a Brisbane based creator and entrepreneur who shares life pretty much as she sees it, with style, confidence, humour, usually an opinion and never enough clothes.

Her content is a mix of relationship moments and couple humour, fashion and personal style, wellness and gym life, travel, and relatable thoughts that come with being a woman figuring life out in real time. Think date nights and relationship goals one minute, an unfiltered take on friendship or girlhood the next, with plenty of “can we normalise…” conversations in between.

Travel is a big part of LaShai’s life (her passport is genuinely doing overtime), so her content regularly moves between Brisbane and overseas, bringing fashion, musice, events, lifestyle, hotels and experiences to your timeline. At the same time, she has a strong eye for aesthetics and loves creating elevated fashion, beauty and lifestyle content that still feels like her.

With over six years in marketing and social media and as the founder of her own creative agency, LaShai also brings a different perspective to brand partnerships. She understands the strategy behind the content just as much as the creative. How to take a brief, understand what a brand needs and turn it into something that feels natural within her own world rather than like an ad dropped into her feed.

Whether she’s travelling, doing fit checks, in the gym, sharing relationship views or saying the thing everyone else was thinking, LaShai’s content is ultimately an extension of her personality: expressive, relatable, a little cheeky, always genuine and the right amount of curated.